Last modified on: 7 May 2026
Since its founding in 1992 by Ed Kloppenburg, our family business has grown into one of the largest B2B toy wholesalers in the Netherlands, with a global reach. Today, under the leadership of Barry Kloppenburg (CEO) and Manja Kloppenburg, we supply business customers all over the world. Growth and innovation are our priorities, but always while maintaining reliability and transparency. This applies to our products, but naturally also to the way we handle your (company) data.
This privacy statement applies to all international online activities and webshops of Wholesale Holland, including (but not limited to):
In this statement, we explain what data we collect, why we do this, and how our systems are designed to guarantee your privacy from the first click. Wholesale Holland is responsible for data processing. Do you have questions? Please feel free to contact us via: sales@wholesaleholland.com or via the contact details at the bottom of this page.
Because we primarily focus on the business market (B2B), we mainly process company data. Please note: data of sole proprietorships and partnerships, as well as data of individual contact persons within larger organizations (such as a name and a business email address), do count as personal data by law. These are handled by us with the utmost care in accordance with the General Data Protection Regulation (GDPR) and applicable international legislation.
We believe in an honest online experience. Therefore, we use a 'Zero-load' policy. This means that we respect your privacy and by default do not place any tracking or analytical cookies when you visit our website until you explicitly choose to do so.
2.1. Necessary cookies & Local storage (Always active)
To allow our webshop to function technically, we use functional cookies. These remember, for example, the contents of your shopping cart or your language preference. In addition, we store your privacy choice (accepting or not accepting tracking) locally on your own device (via localStorage under the name cookie_consent). As a result, you do not have to provide your preference again with every page view. This process does not share data with us or third parties.
2.2. Analytical cookies
To optimize our international websites, we use Google Analytics 4 (GA4). By default, this system is completely blocked ('denied'). Only when you explicitly click "Accept" in our cookie banner is tracking activated ('granted'). Do you choose "Decline" or ignore the banner? Then tracking remains completely disabled and we do not measure your visit.
2.3. External Media (YouTube / Vimeo)
We regularly show product videos on our website. To prevent external video platforms from placing unsolicited (third-party) tracking cookies on your device, we have blocked these videos by default behind a secure overlay (placeholder).
youtube-nocookie.com).2.4. Withdrawing or changing your consent
Because we work with the aforementioned system and store your choice locally on your device, our cookie banner disappears after you have made a choice. We do not use a permanent settings button on the website. Do you want to withdraw or change your previously given consent? Then you must clear the cookies and website data (local storage) of your specific internet browser. Upon your next visit to our website, the banner will then reappear, with all tracking set to 'declined' by default again.
Wholesale Holland never sells, rents, or trades your data to third parties for commercial purposes. In order to deliver your order worldwide and offer our services, we share necessary data exclusively with carefully selected partners (such as logistics partners for track & trace, payment providers, and IT service providers). We conclude strict data processing agreements with these parties.
Because we operate internationally, data may in exceptional cases be processed outside the European Economic Area (EEA). In that case, we guarantee that this only happens to countries with an adequate level of protection or using model contract clauses (Standard Contractual Clauses) approved by the European Commission.
We do not store your data longer than is strictly necessary. For master and order data, we apply the legal (fiscal) retention obligation of 7 years. Inactive customer accounts are safely deleted or anonymized after a continuous period of inactivity of 5 years. We secure our systems with modern, common encryption standards (such as TLS) to encrypt the transfer of sensitive information and protect it against unauthorized access.
As a data subject, you have various rights under European privacy legislation (and similar international laws). You have the right to:
Do you want to exercise your rights? Please send an email to sales@wholesaleholland.com. To prevent abuse, we may ask you to identify yourself adequately. EU residents also have the right to file a complaint with the Dutch Data Protection Authority (AP) or the supervisory authority in their own country.
6.1. For residents of the United Kingdom (UK GDPR)
For our British customers, we process data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. International transfers from the UK to the EEA are based on adequacy decisions established by the British government. British residents have the right to file a complaint with the Information Commissioner's Office (ICO).
6.2. For residents of the United States (CCPA/CPRA & State Laws)
This section applies to residents of US states with specific privacy legislation, such as California, Virginia, and Colorado. Wholesale Holland hereby confirms that we have not sold or shared your personal data in the past 12 months for cross-context behavioral advertising ("Do Not Sell or Share My Personal Information"). We collect data exclusively for the business purposes as described in section 1. You have the right to access the specific pieces of personal information we have collected about you, and the right to non-discrimination when exercising your privacy rights. Requests for this can be submitted via sales@wholesaleholland.com.
6.3. For residents of Canada (PIPEDA / Law 25)
In accordance with the Canadian PIPEDA (and the specific legislation in Quebec), the contact details mentioned in section 7 also serve as a contact point for our designated Privacy Officer. You have the right to request access to, or demand correction of, your personal information in our files.
For questions, comments, or requests regarding this global privacy and cookie statement, you can contact:
Wholesale Holland
Wilmersdorf 12
7327 AC Apeldoorn
Netherlands
Company Reg. No.: 081.18.889
VAT No.: NL8126.44.992.B01
Phone: +31 55 540 3381
Email: sales@wholesaleholland.com